La Villa del Mar is a space for training, reflection, and exploration of the present and future of audiovisual media, supporting creators during a time of profound transformation in the sector. Through talks, workshops and a showcase of new audiovisual languages, the programme offers a comprehensive view of the content life-cycle: from the development of ideas and IP, through intelligent production with technology and AI, to distribution, audience engagement, and monetisation models. This programme connects tradition and evolution, authorship and technology, to help understand how stories can be born, grow, and thrive today with identity, ambition, and creative purpose.
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