Home28th Edition | ACTIVITIES | Round Table

Towards a Code of Ethics for AI in the Film and Audiovisual industry. Guide to good practices

Artificial intelligence (AI) is already part of the film and audiovisual industry, and although there are sectors that still resist its integration, its presence is undeniable. With this scenario, it is crucial to define the limits and “red lines” that producers must draw to ensure an ethical and responsible use of AI. Is it possible to use AI ethically in audiovisual creation? Which practices should be adopted to ensure that its implementation does not violate fundamental rights or compromise quality and creativity? This panel will explore how AI impacts not only the creative process, but also the commercial and legal dynamics of the industry, from intellectual property to rights management. By discussing the boundaries that need to be drawn, it will seek to define a code of ethics that addresses both the rights and responsibilities of producers and creators.

This round table is organised by the Producers Guild of Spain (AECINE in its Spanish acronyms), with the support of the Audiovisual Producers' Rights Management Association (EGEDA in its Spanish acronyms).

Moderated:
María Luisa Gutiérrez, presidenta de AECINE y CEO de Bowfinger International Pictures.

Speakers:
Ignasi Camós, Director General del ICAA, Ministerio de Cultura.
Clara Ruipérez de Azcárate, Directora de Estrategia Jurídica de Contenidos de Telefónica.
Eduardo Jiménez, socio fundador de Free Your Mind y Productor de Quexito Films.

DAY: Sunday 16 March
TIME: 11:00 a.m.
PLACE: Museo Carmen Thyssen

Platino EDUCA Meetings: Education and cinema

A day dedicated to education and film, bringing together students, audiovisual sector professionals and environmental experts. Santuario (2019, Álvaro Longoria), a documentary that addresses marine conservation with the Bardem brothers, Javier and Carlos, will be screened and a colloquium will be held with leading figures from film and sport such as Álvaro Longoria (Founder of Morena Films) and Theresa Zabell (Yachtswoman, Olympic Medallist and President of the ECOMAR Foundation). Platino EDUCA Meetings: Education and Cinema is open to schools that have received invitations.

Find out more about the film and education platform Platino EDUCA created by EGEDA at www.platinoeduca.com

DAY: Monday 17 March
TIME: 10:00h
PLACE: Echegaray Theatre

Diversity and inclusion in film casting

Casting is one of the most important elements in a film. The audience needs to feel represented, and to connect with the emotions and lives of the characters. But are they able to find a profile similar to their own on screen? Diversity and parity in fiction are still far from representing reality in productions. Women, people of all races, the LGBTQ+ community, and the disabled are all under-represented. Can we change this paradigm so that cinema reflects the reality of society? To find a solution, we met with representatives of these groups who demand a new, more diverse and inclusive view in modern day cinema.

Celia de Molina (Filmmaker and 2nd Vice President of CIMA)
Alejandro Marín (Director and screenwriter)
Rakesh Narwani (Director and screenwriter)
Marichu Sanz (Casting Director. APDICE)

Presented by: Marta Velasco (President of the ACA)
Moderated by: Mercedes Hoyos. (Actress, ACA interpretation representative)

DAY: Monday 17 March
TIME: 11:00 a.m.
PLACE: Museo Carmen Thyssen

Presence of women in the Andalucian Film Sector

10:00h. AAMMA presents the handbook of good practices for preventing sexual violence in the audiovisual industry.

This Handbook to good practices is a social innovation project for the prevention and awareness of violence against women. It seeks to create social action alliances between the public, private and third sectors, by promoting good practices, agreements and meetings between the parts at all levels.

This is an AAMMA project funded by the Ministry for Equality and whose general objective is to contribute to preventing sexual harassment and violence in the Spanish film industry. It seeks to develop innovative strategies and actions that can be applied both in the different stages of production and in the organisation of film festivals and events.

Moderated by: Cristina Consuegra, Cultural Manager and Curator.
Speaker:
Blanca Rey, Producer and cultural manager, head of the project.
Mar Romero Alba, Social worker and specialist on gender
José María Pineda, In charge of the Malaga Festival's Measures for prevention and action in the face of violence against women protocol.

11:00h. Presentation. Insight on the report on the presence of women in the andalusian film sector.

The Andalusian Association of Women in Audiovisual (AAMMA in its Spanish acronyms) and the Association of Women Filmmakers and Audiovisual Media (CIMA) are working together on the AAMMA-CIMA report on the presence of women in the Andalusian film sector.

This AAMMA-CIMA report studies the situation of women in the Andalusian audiovisual sector. It will serve as a basis for the development of a strategy focused on parity by adopting possible formulas to improve the participation of professional women in the film and audiovisual sector.

Moderated by: Montse Ogalla
Presented by:
Pilar Crespo, AAMMA President
Nuria Vargas, CIMA Delegate in Andalusia

16:00h. AAMMA-CIMA-WOMEN IN ORIGINAL VERSION. RTVE EQUALITY OBSERVATORY. Equality in focus. Meeting of women's film and audiovisual associations with the RTVE Equality Observatory

Moderator: Mercedes de Pablos, President of the RTVE Equality Observatory
Speakers:
Beatriz Aparicio Vinacua. Director to the Equality Observatory
Gervasio Iglesias, Deputy Director of RTVE Cinema
Pilar Crespo. President of AAMMA
Nuria Vargas. CIMA Delegate for Andalusia

DAY: Wednesday 19 March
PLACE: Museo Carmen Thyssen

Growing up should not be punished in the film industry

At ACCIÓN, a Spanish association of film directors, we want to set out how directors with long and successful careers struggle to carry out their projects, affected by what
we commonly call “ageism”.

Speakers:
Fernando Colomo
Daniela Fejerman
Alfonso Albacete
Pilar Pérez Solano
Moderated by: Javier Tolentino.

DAY: Thusday 20 March
TIME: 12:30 p.m.
PLACE: Museo Carmen Thyssen
Free access until the venue is full.