WEDNESDAY MARCH 6
Teatro Echegaray
9:45h - 10:00h INAUGURATION
Juan Antonio Vigar, Director of Festival de Málaga
Belén Carrasco, Presentation of filming data Málaga Film Office
10:00h - 10:45h VIRTUAL PRODUCTION: BEHIND THE SCENES
Virtual Production and the associated benefits. Focused on the key roles involved in its applica- tion and supported by real cases.
David I. García, CEO of Magic Fennec
Presents: Jesús Álamo, Vice president of APCP and Founder and Producer of Grayskull
10:45h - 12:15h CASE STUDIES OF APCP PRO- DUCTION COMPANIES
We shoot, we innovate
Presents:
Oscar Pérez, General Manager of EPC
10:45h - 11:30h THE WORLD'S LARGEST GIN AND TONIC IN THE WORLD
What is a Fake out of home? What does CGI technology offer us to make simulated out- door advertising?
David Rodríguez, EP of Dos35
Gabriel Alemán, Producer of Dos35
11:30h - 12:15h KISSES
A look at the history of Spain/Telefónica
Victoria Piantini, MD/EP of PRIMO
Jetzabel Tapial, Brand and Advertising Manager of Telefónica
12:15h - 13:00h SCREEN TOURISM: SPOT ANDALUSIAN CRUSH
How was the spot created and produced? Worldwide reach and Andalusia brand diffu- sion.
Pablo García Acón, Co-Founder and EP of Roma
Javier Senovilla, Executive Creative Director of Ogilvy
Presents:
Belén Carrasco, Málaga Film Office
13:00h - 13:30h ROUND TABLE: EXPANDING KNOWLEDGE
Universities, teachers and students tell us what they know about advertising film and what universities are doing to broaden their knowledge.
Montse Ogalla, Teacher and Film Production Coordinator at SchoolTraining. EP and Green Consultant
Penélope Martín, Teacher, Department of Audiovisual Communication and Advertising, University of Málaga (UMA)
Jaime Romero Santos, Director Assistant and School Training Alumni
Moderator: Luna Esquerdo, Partner and Executive Producer at Bambina
Presents:
Daniel Ortiz- Entrambasaguas, Director and Producer of danidogfilms
13:30h END VI ADVERTISING FILM PRO- DUCTION ACTIVITIES APCP
Adriana Piquet, General Director of APCP
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