Home28th Edition | ACTIVITIES | Advertising Film APCP

VII Edition of advertising film production activities (apcp)

09:30h. Door opening

OPENING
10:00h (20’)
Inauguration
Juan Antonio Vigar (Director of the Málaga Festival)

Introducing the new APCP branding
María Jesús Horcajuelo (President of APCP)

Agreement with Spain Film Commission
Juan Manuel Guimeráns (President of Spain Film Commission)

Filming data of Malaga
Belén Carrasco (Málaga Film Office)

THE FUTURE IS NOW
10:20h (40’). How the AI has transformed the prost-production processes
Presented by METROPOLITANA / Ramón Arteman (Director of Metropolitana)

CASE STUDIES
11:05h (40’). Case study 1: Somos5 / Health, technology and creativity: the formula that conquered Cannes. When ideas improve people’s lives.
Presented by Jonatan Andrés (Executive Producer of Somos5)
11:50h (40’). Case study 2: Grayskull / “Good vs Evil” and the day our heads exploded
Presented by Daniel Monedero (Executive Producers of Grayskull)

WE’RE NOT JUST ADVERTISING
12:35h (40’). Case study 3: Palma Pictures / Rewriting the script. How we made the leap into fiction.
Presented by Yousaf Bokhari (Head of production de Palma Pictures)

ROUND TABLE
13:20h (30’). Let’s talk about fiction and advertising
Participants: Cristóbal Garrido (Scriptwriter and creator) and Diego Núñez Irigoyen (Director)
Moderator: Luna Esquerdo (Executive producer and partner of Bambina)

CLOSURE
13:50h (10’). The sector in numbers + Acknowledgments
Presented by: Adriana Piquet (Managing director of APCP)
14:00h. End and closing doors

DAY: Wednesday 19 March
PLACE: Teatro Echegaray

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