The municipal company Málaga Procultura launches its membership card, which grants access to pre-sales, discounts at the Cervantes and Echegaray theatres and the Albéniz Cinema, and exclusive events,
To create the largest cultural community in Malaga. This is the goal of the municipal company
Málaga Procultura, which is launching its
free membership card, Soy Procultura, today. This loyalty club allows citizens to access exclusive benefits and actively participate in Malaga's cultural life.
Soy Procultura
is a club for those who engage with the city's cultural scene and want closer access to its programme Through this initiative, already announced at last season's presentation, users can enjoy benefits such as discounts on tickets to the Cervantes and Echegaray municipal theatres, the Albéniz Cinema, and the Festival de Málaga, as well as access to exclusive events and personalised communications, among other benefits.
With this project, Málaga Procultura takes another step in its digital transformation strategy, launched in 2023, committing to a model that allows it to better understand its audience and establish a more direct and ongoing relationship.
Soy Procultura not only seeks to build the loyalty of those who already attend municipal cultural venues, but also to attract new audiences through a more accessible, engaging, and appealing approach. The aim is to build an
active cultural community that enhances the audience experience, increases attendance, and moves toward a more efficient cultural model that is more connected to the community.
Ultimately, this card seeks to transform the relationship between culture and the public, turning audiences into an active community and opening up culture to those who are not yet involved. All of this is under the motto
La cultura es tuya, forma parte de ella (
Culture is yours, be a part of it).
The card is free of charge and can be cancelled at any time. With this membership, you'll gain access to several
benefits:
- Exclusive pre-sale of tickets 24 hours in advance of the 2026-2027 season presentation at the Cervantes Theatre and Echegaray Theatre in June.
- Discounts at the Cervantes Theatre and Echegaray Theatre. These discounts, initially offered as season tickets last season, will now be exclusive to Soy Procultura members. A 10% discount will be applied to the purchase of the same number of tickets for three shows; a 20% discount for the purchase of five shows; and a 30% discount for the purchase of eight shows. A maximum of six tickets per show can be purchased in each of the three tiers. Discounts will apply to events in the upcoming season as announced by Málaga Procultura in agreement with the performing companies.
- A one-euro discount on regular programming at the Albéniz Cinema.
- Free ticket exchanges in the form of credit.
- Personalised newsletters with cultural recommendations based on the member's tastes and preferences.
- Access to invitations to exclusive events such as rehearsals, previews, meetings, exhibitions…
- Enjoy Soy Procultura experiences.
How to become a member?
Access to the Soy Procultura community is available starting today for free at
www.soyprocultura.com or through the websites of the participating municipal venues, simply by filling out a short form:
