The Festival de Málaga celebrates its next edition from the 14th to the 23rd of March 2025 and has chosen for its poster a work by the designer Javier Díaz Garrido. As in last year's and previous editions, the festival has resorted to direct assignment, considering that this is the best way to express its image and discourse.
This was announced by the Malaga Festival at a press conference with the participation of the Mayor of Malaga, Francisco de la Torre; the Councillor for Culture and Historical Heritage of the City of Malaga, Mariana Pineda; the director of the Malaga Festival and manager of Malaga Procultura, Juan Antonio Vigar, and the designer of the poster, Javier Diaz Garrido. Representatives of the institutions and companies sponsoring the event also participated such as: the subdelegate of Government in Malaga, Francisco Javier Salas; the general secretary of Cultural Innovation and Museums of the Junta de Andalucía, José Ángel Vélez; the general secretary of Tourism of the Junta de Andalucía, Yolanda Aguilar; the vice president and deputy of Culture of the Diputación de Málaga, Manuel López Mestanza; the territorial responsible in Andalusia, Ceuta and Melilla of “la Caixa” Foundation, Juan Carlos Barroso; the director of Institutional Banking of CaixaBank in Malaga, Ceuta and Melilla, Joaquin Ramirez; the head of Communications and External Relations of Cervezas Victoria, Genoveva Ferragut, and the editor-in-chief of Diario Sur Ana Perez-Bryan.
As Juan Antonio Vigar explained, the organisers have chosen Javier Díaz Garrido, a designer with a renowned and award-winning career and connected to film and Malaga, to create a poster that aims to capture the link between our city and the sea. A connection that, as the Festival director has already mentioned on other occasions, is also going to be reflected in the festival, which is working on a project to bring its activities and programme closer to the sea.
The work and its author
As Javier Díaz Garrido explained, the design of the poster for the 28th Malaga Festival is the result of a close and positive collaboration with the festival's management. “It is about trying to represent the different views that are given in an event as plural and enriching as this festival,” he assured. To do this, the designer has put at the center of this poster “the sea, the light, the color and the joy that transmits a city as open and welcoming as Malaga”.
Architect by the Special School of Architecture of Madrid (UPM), for the last 20 years Javier has developed his professional career in different areas of design, from illustration to branding, and specialised in cultural signage.
He has worked for cultural institutions such as the Cervantes Institute, the National Institute of Performing Arts and Music, the Zarzuela Theatre in Madrid, the Campoamor Theatre in Oviedo, the Italian Institute of Culture and the Festival de Málaga, among others.
In the private field, he has made plenty of covers for authors such as Sami Nahïr or Alain Badieu; posters for several events and films; and branding and design projects as designer for different national and international agencies such as CBA Design Solutions, Interprofit or Balboa Comunicación, for clients as big as Dogus Group, LaDuquesita, el grupo Joselito, the Turkish Airlines Euroleague, Knight Frank, Jack Daniels or Faber Castell. Since 12 years he has also been art director at the bullfighting company Lances de Futuro.
Awards and distinctions:
CLAP Awards (Ibero-American Graphic Design Awards)
ANUARIA AWARDS (National Graphic Design Awards)
PELIKANOR AWARDS (International Award for Applied Illustration)
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