Málaga Film Office, the one-stop shop of Málaga City Council dedicated to the audiovisual sector, assigned to Málaga Procultura and dependent on the Culture Department, attended to a total of 509 audiovisual projects in 2024. Among them, major productions were made, such as the series La chica de nieva 2: el juego del alma, which premieres on the 31st of January on Netflix; Reina Roja 2: Loba Negra, from Prime Vídeo; the documentary feature film Marisol, llámame Pepa, by Blanca Torres (Sarao Films), nominated for the 2025 Goya Awards; the programs MasterChef T12 for TVE, Viajeros Cuatro Costa del Sol and Cuarto Milenio for Cuatro and Batalla de Restaurantes for la Sexta, whose premiere is scheduled for the 11th of February 11.

The municipal film office has been operating since 2001, coordinating all audiovisual production needs in the city free of charge. It also promotes Malaga as an ideal location, highlighting its professionals and companies in the sector, as well as all the projects developed in the capital, including video games and animation.

Málaga Film Office is a key tool for attracting investment to the city through the audiovisual sector and is part of the Andalusia Film Commission's Network of Film Cities and the Spain Film Commission at a national level. The productions represent a significant economic driver for Malaga, not only due to the direct impact, but also due to the indirect and induced economic impact generated through the projection of Malaga on a global scale, also promoting tourism linked to the productions. 

This promotional effort is carried out at any stage of production, from the acquisition of audiovisual projects, offering advice on the advantages of producing in the city, to assistance in the search for municipal locations and the management of necessary permits, all in coordination with the various sectors of the City Council.

However, the scope of this office goes much further, highlighting the work and recognition of local creators, technicians and audiovisual companies, even if the production is carried out outside of Malaga. This effort is not only enriching for everyone, by highlighting the level and talent of the Malaga audiovisual sector, but also serves as a showcase for future projects, contributing to the consolidation of the industry. For all these reasons, Málaga Film Office is considered a powerful local tool that drives the attraction of investment, acting as an engine of wealth for Malaga. 

Stand-out productions
 
Among the productions carried out in part or entirely in Malaga capital during 2024, the following stand out:
   
Among the advertising productions that have chosen locations in our city are:
  Many of these productions can be viewed on the Málaga Film Office YouTube channel, which promotes audiovisual projects carried out in the city by type of production, location, nationality, group or objective, as well as by year of recording.
 

Of the 509 audiovisual projects handled by Málaga Film Office in 2024, 225 were carried out, which entailed a direct economic investment of more than 5.4 million euros. To this end, the Málaga film office carried out 284 procedures in coordination with the different competent municipal areas. By nationality, Spain was once again the country that produced the most in Málaga with 192 productions, followed by England with 12 and this year for the first time Poland, with four projects. The type of production that was carried out the most in Málaga in 2024, just like in previous years, was advertising (photos/advertising spots and videos - both video clips and corporate) with 93 productions, followed by short films with 39 and finally programmes – both TV and online - with 34. However, economically, the same order does not follow given that it was the series that invested the most, followed by advertising and, thirdly, feature films.


Commitment to the environment 

The work of Málaga Film Office is carried out with a strong commitment to the environment, supporting sustainable development practices that prevent and minimise the environmental impact derived from audiovisual activities. In line with this, together with Promálaga and the Environmental Advisory Centre, dependent on the Environment Department of the City Council, Málaga Film Office offers the sustainable production seal, which certifies the good practices in this area of the companies that choose Málaga as a location for their audiovisual work.

The aim of this procedure - which makes Malaga a benchmark - is to raise awareness and involve the entire audiovisual sector. Four seals were awarded in 2024 (14 since the initiative began in 2021) to Atípica Films (La chica de nieve 2 series), La Liga Studios (Manifiesta EA 24/25 advertising spot), Ánima Stillking / Otoño Films (The Girlfriend series) and Reina Roja Producciones (Reina Roja series).